For my essay, I will be researching and writing on the topic of E-Ink based technologies. (I've actually changed my mind now, but I thought posting this might be helpful anyway.)
Initially I will be looking at the Amazon Kindle, and how it is portrayed.
This advert is of a stack of books, with a Kindle resting to the side. It's simple, and effective. The kindle is the same height as the stack of books, but so much smaller. The message is easy to see - the Kindle can hold a lot of books in a small device, it's equivalent to the stack of books and more, but at a much lighter weight and much smaller size. The advert uses no text apart from that on the books and the kindle logo on the device. The advert casts the books in a slight shadow and highlights the Kindle, making it the subject of the image.
As a result, it is depicted as a good alternative to having a lot of books - carrying a small and light Kindle around is far easier, as well as providing a storage space for books if your bookshelf is already full. It is depicted as an alternative to traditional paper books. The kindle could be seen as a replacement for books, and although I think that it's a really useful piece of technology, I am fairly sure that most people will still prefer traditional books over ebooks.
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