Augmented Reality, although a relitively new technology, has already had some commercial applications.
The Pokedex 3D is an example of the technology today. The user places a card in front of the Nindtendo 3DS' camera, and uses the console to view the Pokemon which appears on the screen, thanks to the Pokedex 3D software. Nintendo have used this technology quite a lot in their 3DS, and it is a popular selling point of the console.
The video below displays a quirky application of AR. A company has had some AR business cards made up, and you can see how they interact in the video.
As you can see, at the moment AR is mostly for entertainment purposes.
However, the supermarket chain Tesco have released an augmented reality web application which is designed to help customers with online shopping. At the moment there are only electronics such as televisions and media such as DVDs available to view. If Tesco were to expand this to include everyday groceries, this could be a very useful feature. You would be able to compare products by size as if they were in front of you. This would be very handy, as often online shopping can be even harder than shopping in real life as products often don't have decent descriptions or even images.
Unfortunatley the application crashes every time I try to use it so I can't post screenshots.
No comments:
Post a Comment