DAT 306 ~ FYP ~ Branding

For my project I have been working on the branding concept. I have decided to call my project 'Unsafe Mind'.

The reasoning for this is that the project aims to deliver an experience of a different array of sensations, all aiming to replicate the varying types of hallucinations experienced in psychosis. Although some are more common than others, with hearing voices / audio hallucinations being the most common, I aim to show the hallucinations in a very intense scenario, but still relative to the occurrence of hallucinations, i.e. audio being the most common, with visual and tactile experiences being secondary. 

As far as branding goes, I have been designing a few logos and business cards for the project.

 

This was the first design for my logo. After playing around with fonts (which I forgot to document) I decided that a combination of fonts worked well. I feel like the logo currently expresses a mix of illustrative and practical fonts.

 This logo was a trial of using shapes in the background, however I feel it distracts from the logo - perhaps I can use this as the main business card idea, but I feel like when applied to other media it might be a bit too busy.

 This design might be my favorite background yet, it has a very subtle gradient which blends together well.

This design is a little more bold but I find the effect quite pleasing. I think that this and the previous design might be the ones which I will develop more.

The final design which I created is a variation on the first basic design, with a little darker colour added.

I feel like this design fits well with the project - it's vibrant but fits well with the logo.