Finke, M. et al., 2006. Lessons Learned : Game Design for Large Public Displays. Computing.
This paper looks at the design and deployment of an interactive game for a large public display. There is an interesting diagram which may be of use included in this paper.
The diagram shoes the 'flow' of users when interacting with a public display - it's an interesting observation. The 'actors' are those that are actively interacting with the display - controlling it or engaged with it. The 'spectators' are observing the display and mentally engaged with the content, but are not as active as the 'actors'. The 'bystanders' are people that are not really observing the display at all.
Kaviani, N. et al., 2009. What goes where ? Designing interactive large public display applications for mobile device interaction. Strategies, pp.129-138.
This paper provides a good idea and describes well the way people interact with displays when in large numbers, going into more detail about the above diagrams idea.
Vahey, P., Roschelle, J. & Tatar, D., 2007. Using handhelds to link private cognition and public interaction. In Educational Technology. p. 13–16. Available at: http://asianvu.com/bookstoread/etp/Educational_Technology_May_June_2007.pdf.
Vogel, D. & Balakrishnan, R., 2004. Interactive Public Ambient Displays : Transitioning from Implicit to Explicit , Public to Personal , Interaction with Multiple Users. Work, 6(2), pp.137-146.
Wichary, M. et al., 2005. Vista : Interactive Coffee-Corner Display. Design, pp.1062-1077.
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